How can five films from one director be represented by one visual system?
The film, Roger & Me, was the first and most authentic documentary of politically controversial director, a poor working-class man just trying to expose the perpetrators that keep people down in the American society. The challenge was figuring out how can I visually tie together his films: Roger & Me, Bowling for Columbine, Fahrenheit 9/11, Sicko, and Capitalism: A Love Story.
From a common theme, I was able to make design decisions. The red and white stripes element indicated the political nature of the films. Black and white photography represented the delusional reality that Americans lived. Custom distressed typography highlighted the grassroots struggles of the common person.