How can Hasbro’s Bop-It be reimagined as a mobile app for a new audience?
To bring the toy company, Hasbro, into the digital age, we took the principles that made their classic toy, Bop-It, successful and translated it to a mobile experience.
We identified those principles to be the natural interactions between player and toy, a collaborative experience, a simple rhythm, and created BeatVox.
User Experience Design
Wireframes + Prototyping