OBJECTIVE
How does UX design improve an e-commerce experience?
APPROACH
In this exploration, I redesigned the e-commerce site of a large outdoor retail clothing company. Using the methods of UX design, I conducted site research created a workflow analysis. Using A/B testing with InVision prototypes, I identified areas that could be improved and designed to those areas.
CATEGORIES
UX Research & Design
METHODS
Sitemapping
Workflow Analysis
A/B Testing
Prototype Testing
Wireframing
DELIVERBALES
Website
Mobile Site
