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Green

A rebranding and extension of the Green Party US

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OBJECTIVE

How can a dying brand be revitalized and expanded into new sectors?

APPROACH

The Green Party US is a stagnant political party that has seen declining growth in the last two presidential elections. A strategic rebrand of the organization into Green was conceptualized to allow the original party goals to be received by a larger audience base and move into other sectors outside of politics.

 

CATEGORIES
Branding
Web Design
Print Design

TYPEFACES
Lexia
Azos Sans

DELIVERBALES
Visual Strategy Guide
Visual Development Guide
Visual Standards Guide
Website

 
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The new logo was designed to reflect the brand’s key values

 
 
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The visual system was a strategic development based off the original mission. The mission was translated into the key words—integrated, natural, grassroots.

 
 
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