OBJECTIVE
How can Hasbro’s Bop-It be reimagined as a mobile app for a new audience?
APPROACH
To bring the toy company, Hasbro, into the digital age, we took the principles that made their classic toy, Bop-It, successful and translated it to a mobile experience.
We identified those principles to be the natural interactions between player and toy, a collaborative experience, a simple rhythm, and created BeatVox.
CATEGORIES
Branding
Web Design
Print Design
TYPEFACES
Lexia
Azos Sans
ROLE
Project Management
User Experience Design
Wireframes + Prototyping
Graphic Design
