OBJECTIVE
How can a dying brand be revitalized and expanded into new sectors?
APPROACH
The Green Party US is a stagnant political party that has seen declining growth in the last two presidential elections. A strategic rebrand of the organization into Green was conceptualized to allow the original party goals to be received by a larger audience base and move into other sectors outside of politics.
CATEGORIES
Branding
Web Design
Print Design
TYPEFACES
Lexia
Azos Sans
DELIVERBALES
Visual Strategy Guide
Visual Development Guide
Visual Standards Guide
Website
