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Jack Jair Realty

A new branding system for a local real estate business

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OBJECTIVE

How can you help a local business?

APPROACH

I walked around a neighborhood that I have memories of as a child. On a dimly lit shop window in Chinatown, San Francisco, I found a hand-written sign that was advertising a poorly photographed commercial space.

The design strategy from that point was to create a visual system that was friendly and inviting. My goal was to help this local real estate company help other local businesses succeed and thrive.

 

CATEGORIES
Branding
Print Design
Web Design
Advertisements

TYPEFACES
Futura PT
Adobe Garamond

DELIVERBALES
Poster Series
Advertisement
Website
Booklet

 
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Bright colors, rounded sans-serif display typography, and a local cityscape backdrop created a friendly and local feel.

 
 
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